3D · Art Direction · Key Art
XBOX — Special Edition console launch
Overview
For the Carbon Black XBOX Series S launch, both the art direction and the background environment were already established. My role was finding and locking in the hero pose for the hardware, then lighting it in a way that felt cohesive to the existing art direction.
Getting an all-black console to read as rich rather than flat is a deceptively tricky problem. It required careful attention to light placement and subtle reflections to give the hardware the depth and texture it needed to feel premium on screen. The final imagery landed as hero content on XBOX.com.