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Carbon Black XBOX Series S

3D · Art Direction · Key Art

Carbon Black XBOX Series S

XBOX — Special Edition console launch

Carbon Black XBOX Series S

Overview

For the Carbon Black XBOX Series S launch, both the art direction and the background environment were already established. My role was finding and locking in the hero pose for the hardware, then lighting it in a way that felt cohesive to the existing art direction.

Getting an all-black console to read as rich rather than flat is a deceptively tricky problem. It required careful attention to light placement and subtle reflections to give the hardware the depth and texture it needed to feel premium on screen. The final imagery landed as hero content on XBOX.com.

Carbon Black XBOX Series S — XBOX.com
Back to Work Matt Gleichenhaus