Designed for XBOX Spring Collection 2022

Overview

For the Designed for XBOX Spring 2022 collection, I helped concept and bring the art direction to life, building out a playful, geometry-driven visual world that felt fresh and distinct from the darker, more cinematic tone of XBOX's first-party hardware.

The imagery was captured entirely on a practical set, working closely with a photographer to place the hardware within a physical environment built from geometric forms, soft pastels, and architectural shapes. From there I handled the retouching, going corner to corner to ensure every detail of the final image was flawless before delivery.