3D · Art Direction · Key Art
XBOX — Special Edition console launch campaign
Overview
For the Galaxy Black Special Edition launch, I owned the creative from concept through final delivery, art directing the console lockup and building the entire environment and hardware entirely in 3D.
A key creative challenge was arranging the family of consoles in a way that gave each one equal visual weight, showcasing their individual features and form factors without heroing one over another. The floating composition in a deep, atmospheric space environment solved for that balance while giving the imagery a premium, cinematic feel.
Deliverables
The campaign spanned a full suite of sizes, including family shots and solo console imagery across social formats, as well as placement on XBOX.com. A 16:9 motion piece extending the key art was also produced as part of the campaign.