XBOX Series X|S Launch

Overview

For the launch of XBOX's next generation of consoles in 2020, I led the art direction and execution of the hero key art for XBOX Series X. This imagery would debut on XBOX's main Instagram channel and set the visual tone for an entirely new era of XBOX hardware.

The final group shot combined the Series X and Series S into a single cohesive image, which required end-to-end creative ownership: concepting the art direction, collaborating directly with a photographer to capture the hardware, prepping and retouching the console photography, sourcing and compositing stock imagery, and producing a final image that felt both cinematic and premium.